BillboardsIn is Here to Help!
Check out this list of our most frequently asked questions.
- What is BillboardsIn?
- Why should I use BillboardsIn?
- How does BillboardsIn work?
- What is a quote?
- I’m just trying to get a general idea of what billboards cost. Can you help?
- Why won’t my quotes load?
- What does CPM mean?
- How long do I have to make a decision after being quoted?
- I only want to run for a couple days. Am I allowed to do that?
- What is the ideal campaign length?
- How do I know which way the billboard I’m interested in is facing?
- How long does it take to begin receiving quotes from BillboardsIn?
- I just received my quote. How do I know which option is right for me?
- I don’t have a creative/ad. Where do I begin?
- What’s the difference between digital and non-digital billboards?
- I’m thinking about purchasing a digital billboard. Exactly how much exposure am I getting?
- What does the quoted price for my billboard include?
- How do I submit payment?
- My question wasn’t in here. How can I contact BillboardsIn?
1. What is BillboardsIn?
BillboardsIn is the nation’s largest online outdoor advertising marketplace, designed to help you easily find your perfect ad space. With over a million assets nationwide, BillboardsIn can provide a great selection of competitively-priced options for you to choose from.
Whether you’re new to the out-of-home advertising industry, or are an experienced pro, you can rely on BillboardsIn to deliver an interactive quote with cutting-edge metrics to help you build your next campaign.
2. Why should I use BillboardsIn?
Using BillboardsIn makes things easy. Don’t wait for a week for pricing and availability on ad space in your area. Instead, just tell us where you want to advertise, and we’ll work quickly to find you the best options, at the best prices.
BillboardsIn believes that buying an ad should be so easy and affordable that anyone can do it! That’s why we make sellers compete for your business, and handle production ourselves, to get you the best rate around!
3. How does BillboardsIn work?
BillboardsIn utilizes its massive database of 1M+ assets to find all of the ad options in a designated search area. We then work directly with every seller in your target market to get competitive quotes back on the spaces that are currently available.
Then we take all of the available options and make them accessible to you on our easy-to-use, interactive map. Finally, we give you access to our comprehensive audience data that makes decision making a breeze. When you work with BillboardsIn, you’ll have everything you need to become an outdoor ad buying expert mere moments after signing up!
4. What is a quote?
We talk about quotes a lot here at BillboardsIn, but what are they?
A quote is simply the listed price of an available ad space. BillboardsIn quotes, however, also include valuable information such as the # of impressions a board receives, estimated CPM, and demographic data of the people who reside in the billboard’s surrounding area.
A quote’s most basic function is to simply communicate the price of an ad space, but on BillboardsIn our quotes do so much more.
5. I’m just trying to get a general idea of what billboards cost. Can you help?
Unfortunately, the answer to this question isn’t so simple. Billboards can vary widely in cost depending on location, format, and size.
Our best recommendation to you would be to engage one of our advertising specialists over chat. Just tell them the area you are looking to target and they will quickly find you some general pricing information. You can also shoot us an email at support@billboardsin.com. We’ll make sure that one of our team members gets back to you with the answers you need!
6. Why won’t my quotes load?
We do occasionally hear that our users will experience slow load times when trying to view their quotes. The culprit of this is usually an outdated browser, specifically Internet Explorer.
To resolve this issue, we recommend switching browsers and viewing your quotes on Google Chrome, Safari, or Firefox instead. If you try a different browser but problems persist please reach out to a BillboardsIn associate over our chat. They will be happy to direct you through the site to your quotes.
7. What does CPM mean?
CPM is a marketing metric that stands for “Cost Per Thousand.” It is defined as “the cost of reaching one thousand advertising exposure opportunities in a market.”
It can be helpful to use CPM when comparing numerous ad spaces at once. It can also be used to compare outdoor advertising against other advertising formats as it is a commonly used metric across the advertising industry.
CPM = # of Impressions (in thousands)/Total Cost
8. How long do I have to make a decision after being quoted?
Quotes on BillboardsIn expire after 7 days, but you are able to reopen quotes even after their initial expiration!
Just reach out to your Account Executive or send us an email at support@billboardsin.com. We’d be happy to inquire about the availability of a specific ad space. If it is still available, we can add it back to your campaign for you to purchase!
9. I only want to run for a couple days. Am I allowed to do that?
BillboardsIn can help find you an awesome ad space even if you only want to advertise for a short time. For digital options, we can run week-long campaigns, and for static options, the minimum run time is one month.
After receiving quotes and deciding on an option, contact your account executive or send them an email at support@billboardsin.com. They will shorten your campaign and make your selected space available for purchase for the desired time frame.
10. What is the ideal campaign length?
We recommend three-month campaigns because they afford you an ample amount of time to really evaluate the effectiveness of your ad. Ultimately though, your campaign should be based on your advertising goals so if you need to run for one, two, or even 12 months you shouldn’t shy away from doing so.
If you have questions about this or are unsure of what campaign length is right for you, just contact your account executive or send us an email at support@billboardsin.com. We’ll help you out!
11. How do I know which way the billboard I’m interested in is facing?
When reviewing your quotes, select the option you’d like to view. Then, in the tab on the right side of the page, look for the section labeled “Direction.” Under this section the direction noted will be the cardinal direction that the board is actually facing. So, if the direction is marked as “East” that asset will be appealing to westbound onlookers.
12. How long does it take to begin receiving quotes from BillboardsIn?
We give our sellers 48 hours to reply to your advertising request, but you will usually begin receiving options much sooner than that. In some markets, you can have quotes back in a matter of moments!
We’ll notify you as soon as you begin receiving options to review, but we understand that sometimes you need quotes ASAP. So, if your campaign status says “Gathering Quotes,” know that we’re doing our best to quickly source you options from sellers in your area!
13. I just received my quote. How do I know which option is right for me?
BillboardsIn offers a variety of ways to help you find the right ad space for your campaign. In addition to comparing location, price and estimated views, you can evaluate value by comparing the CPM (cost per 1,000 views) between your options.
14. I don’t have a creative/ad. Where do I begin?
No artwork? No problem! Whether you want to create your ad yourself, or feel like you could use some assistance, BillboardsIn has you covered.
- Got artistic aspirations? We have an extensive library of design templates for every outdoor ad format and size. Just download the template, create your ad, and submit it to our production team.
- Desire design assistance? The BillboardsIn-House Design Team would be happy to create you a brand new ad from scratch, or utilize your old marketing materials to create something fresh and new. Just select “Artwork Design” or “Artwork Review” during checkout and we’ll handle the rest!
15. What’s the difference between digital and non-digital billboards?
The main difference between digital and non-digital billboards is how the ads will be displayed.
With non-digital boards (also known as static boards) your ad will be printed on a vinyl canvas and installed on your selected ad space. Ads placed on digital boards, however, will be displayed on an LED screen for 8 seconds at a time, as a part of a larger 64-second loop.
Despite their slight variations, both digital and static boards are incredibly effective. Learn more about the pros and cons of each format by checking out the following blog:
https://wptestbbi.billboardsin.com/traditional-vs-digital-billboards-choosing-the-right-format
16. I’m thinking about purchasing a digital billboard. Exactly how much exposure am I getting?
Digital billboards are a great way to maximize the value on your campaign. You can expect to receive at least eight seconds per rotation however, it varies based on state regulations. While each digital billboard has eight different slots, most advertisers find that they actually get more exposure because sellers often don’t fill each ad space.
17. What does the quoted price for my billboard include?
When you shop on BillboardsIn, you can shop confidently knowing that no hidden fees are waiting to be discovered upon checkout.
Each and every quoted price is comprised of the following:
- The most competitive price required to secure the selected ad space.
- Any productions costs associated with getting your ad up and running.
This means the costs to print, ship, install, and take down your ad are baked into the quoted price. So, focus on securing your ad space and we’ll handle the rest.
18. How do I submit payment?
At BillboardsIn, we pride ourselves on being a one-stop-shop and can run your transaction directly through our marketplace portal! We also are able to process transactions via ACH but be sure to check with your bank first!
19. My question wasn’t in here. How can I contact BillboardsIn?
No worries! You can easily contact our dedicated support team us here at support@BillboardsIn.com. We’re happy to help!
